MillerCoors bought Michigan Brewing assets

**tommyz** · 06-30-2012, 07:45 AM

http://beerpulse.com/2012/06/millerc...rewing-assets/

(Webberville, MI) – BeerPulse reported last week that an executive with MillerCoors was spotted at the recent Michigan Brewing auction. Today, MillerCoors confirmed that it won some auctions including brewing equipment and brands.

Here is the full statement from Spokesman, Peter Marino:

“We bought some of the assets of the Michigan Brewing Company at auction with the primary intention of acquiring their brewery equipment, which is in excellent condition. Given the rapid expansion of a number of Tenth and Blake brands, we decided an asset purchase would provide us with added small batch flexibility moving forward. We haven’t decided what, if anything, we might do with the brands at this point. It’s important to note, we do not own the brewing facility, just the equipment and the brand trademarks.”

While operating, annual brewery capacity exceeded 50,000 barrels.

Meanwhile, CraftBev International, representing the Celis family at the auction, acquired the Celis brands.

**The Black Hand** · 06-30-2012, 06:23 PM

What does this mean? Are they getting into the micro brew business?

**Lee Dog** · 06-30-2012, 06:41 PM

What's going to happen to my pumpkin beer?

**tommyz** · 07-01-2012, 06:21 AM

Originally Posted by The Black Hand

What does this mean? Are they getting into the micro brew business?

Originally Posted by Lee Dog

What's going to happen to my pumpkin beer?

TBH, they already are..They own Leinies...As far as what is going to happen, nothing right now..But they now own the recipes and can now bring out "miller 64 pumpkin"...

**acman** · 07-01-2012, 08:03 PM

I'd pass on a Miller light pumpkin beer.

**reggie21** · 07-01-2012, 08:57 PM

i'm going to miss the nut brown ale.

**Lee Dog** · 07-02-2012, 01:44 PM

How'd these guys go under? Seems like they were kicking ass.

**phillyfan** · 07-02-2012, 01:56 PM

Originally Posted by Lee Dog

How'd these guys go under? Seems like they were kicking ass.

They put a number in the wrong cell on general's 13 week cash forecast so he called their loan.

**The Black Hand** · 07-02-2012, 02:29 PM

Originally Posted by Lee Dog

What's going to happen to my pumpkin beer?

Miller sweet potato beer will be even better.

**sabatoa** · 07-03-2012, 06:59 AM

The owner was terrible managing his business. Never paid his bills on time, took out too many loans, etc.

He needed a financial manager but tried to do it all himself and failed.

**KARLinCL** · 07-15-2012, 08:05 PM

Originally Posted by sabatoa

The owner was terrible managing his business. Never paid his bills on time, took out too many loans, etc.

He needed a financial manager but tried to do it all himself and failed.

I have learned a ton about this situation and it is completely mind boggling. Hope to have something this week.